What kids get up to if you don't maintain their toys

DDB South Africa scooped with the Press Grand Prix at the 55th Cannes Lions International Advertising Festival on the 18 June 2008, for its Energizer campaign. 

Said DDB SA executive creative director Gareth Lessing, who led the Energizer team, “It's just beautiful. Sometimes you have a plan, but every now and again the outcome exceeds your expectation.

In a result that has shocked even the jurors, not a single UK agency has won a Press Lion of any colour, despite entering 293 submissions.
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