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Read Tim Pile’s view of the future of marketing .. ‘Prepare for Change’
posted Friday, 27 June 2008
Tim Pile, Chief Executive of Cogent Elliott and previously CEO of Sainsbury’s Bank talks exclusively to theMarketingblog
http://www.cogent.co.uk/
For most of us, the Internet has only made a real business impact in the last decade, yet marketing expert Tim Pile of Cogent Elliott is already describing it as ‘traditional media’.
So if the change of pace is so fast, what should marketers do next? Should we be very excited or deeply scared, and does it all depend on where we’re sitting?
http://www.cogent.co.uk/
For most of us, the Internet has only made a real business impact in the last decade, yet marketing expert Tim Pile of Cogent Elliott is already describing it as ‘traditional media’.
So if the change of pace is so fast, what should marketers do next? Should we be very excited or deeply scared, and does it all depend on where we’re sitting?
Read Tim Pile’s view of the future of marketing ‘Prepare for Change’.
[prepare for change]
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