IDMF & Internet World to go head to head in 2009 after split

In a new development in the digital and direct marketing show battle between CMPi and Reed Exhibitions, Chris James, exhibition director of the International Direct Marketing Fair (IDMF) and proposed new launch the E-Commerce and Digital Marketing Expo (ECDM), has left Reed for a client services director role at marketing agency Lorien Unique.

The move comes just weeks after it was revealed that Reed planned to launch an offensive on CMPi’s Internet World (IW), following the popular digital show’s split from the IDMF to go it alone at London’s Olympia next year.

“It’s business as usual for Internet World, with a total attendance of over 13,000 [pending BPA Audit], and 80% rebookings year-on-year we are forging ahead with our exciting plans for the 2009 event”, Simon Mills , Event Director, CMPi. told theMarketingblog.
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