A new 'fresh' case study from food&drink towers
posted Tuesday, 1 July 2008
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Combining the most productive elements of a networking evening, PR event, exhibition and trade show into one format
Helen Lewis gives us the inside track on The Megatrends Media Party
www.foodanddrinktowers.com
 Best of British Talent. Helen Lewis talked to theMarketingblog about her Megatrends Media Party .. The idea behind food&drink towers (www.foodanddrinktowers.com) originated from my time as a freelance journalist specialising in writing for the UK food trade media.
As my name became increasingly synonymous with food and drink, I was inundated with information from the big PR companies on behalf of the multinationals, but there was a distinct lack of contact from the smaller players.
Without the PR know-how and lacking in time and money, smaller companies and grassroots producers seemed to be overlooked and under-represented in the media, despite our ever-growing interest in local, regional and ethical food and drink.
.This is where food&drink towers comes in. Companies can create their own press releases (or ask me to do it for them for a very small fee compared to other freelance PRs)....Talk with Helen 0208 7711212 |
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tags: fooddrink towers helen lewis megatrends media party will corry marketing blog
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