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theMarketingblog - Relationship Nurturing
A brand new 'winning' concept developed by theMarketingblog
the 'new real thing - conversational blogs'
http://www.themarketingblog.co.uk/index000282198.c...
Call Will Corry
01784 434 412 today for more information.
...the 'real thing - conversational blogs' is a brand new winning concept developed by theMarketingblog which delivers....
(a) both short to medium term new business for your company.
(b) hard to achieve regular ongoing conversational marketing to firmly set your company apart from the other players.
The new 'real thing - conversational blogs' will also give you...
*better Google positioning,
*an great email shot to your database,
*a 'newsy' extra for your website
*a regular opportunity of talking to your own people and
*a snapshot survey research facility.
...If this makes good business sense to you call Will Corry 01784 434 412 today for a better understanding of how the new 'real thing - conversational blogs' works and how you must set it in motion for your company sooner rather than later.
Read this 'real conversation thing blog' we produced for The Marketing Forum - it is an ongoing winner and you could have a similar one for your company!
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Why marketers need look no further than the web for smarter solutions : Danny Meadows-Klue
| Ten performance leaps for getting more leads for less.... Why marketers need look no further than the web for smarter solutions www.DigitalTrainingAcademy.com  Danny Meadows-Klue from www.DigitalTrainingAcademy.com argues marketers need look no further than the web for smarter solutions... The web should be your most powerful lead generation tool, but is it doing the job properly? Most search advertising, search engine optimisation and web customer acquisition programmes can work much harder - if only you know what to do, or what to ask of your agency. The challenge is knowing how to achieve this. The Marketing Forum in September. Join him - call Louise Henry 0208 487 2242. [inside] |
Jack Morton Worldwide &The Marketing Forum
http://360.jackmorton.com/2008/07/journeys_into_an...
It's refreshing to see a brand succeed with a quiet and intimate approach to an online experience
When you think of Luis Vuitton, perhaps you think of luxury fashion and exquisitely crafted goods with high price tags and tons of counterfeits all over the world. What doesn't come to mind is a brand that has created one of the more sublime online experiences out there. Through subtitled videos, moody audio and the impeccable photography of Annie Leibovitz, Journeys gives you a glimpse into the lives of various celebrities and their relationships with Louis Vuitton travel products.
Jack Morton Worldwide is a confirmed supplier at The Marketing Forum in September.Join them - call Louise Henry today 0208 487 2242.
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Yucca and The Marketing Forum
| "Yucca have shown us that search is a highly accountable and relevant method of attracting customers to our brand" http://www.yucca.co.uk/work_detail.asp?workId=9  Via Yucca .... P&O Cruises are the number-one cruise brand in the UK. Yucca originally worked on the creative for the P&O Cruises website back in 2005. The new website went live and all was well. We then spotted they were using Paid Search and noticed some opportunities to improve it. P&O Cruises were using Paid Search in much the same way many large brands do - as part of their media buy.However, buying Paid Search in the same way you buy press or TV spots can mean you’re missing a huge point. Search is live data, and there is a lot you can do with that data once you start to look into it.Yucca is a confirmed supplier at The Marketing Forum in September. |
Thinkbox : Sponsorship has a far greater impact on our implicit mind and emotions than on our rationale or conscious mind.
TV sponsorship: a brand’s best friend Thinkbox & The Marketing Forum http://www.thinkbox.tv/server/show/nav.1036  Thinkbox is the television marketing body for the main UK commercial broadcasters - Channel 4, Five, GMTV, ITV, Sky Media, Turner Media Innovations and Viacom Brand Solutions. It works with the UK marketing community with a single ambition: to help customers get the best out of television. This introduction to Thinkbox’s recent work with Duckfoot has demonstrated what many of us in the industry suspected – that sponsorship has a far greater impact on our implicit mind and emotions than on our rationale or conscious mind. |
Dan Burman of Cogent Elliott - Digital truths
10 digital truths for interactive brand engagement
http://www.cogent.co.uk/
Dan Burman Head of Digital at Cogent Elliott says... I’ve noticed a sea-change in the conversations that we’ve been having with clients recently. Where once upon a time discussions around what was then known as new media used to centre on the role it could play in supporting other activity, now they’re about how digital underpins day-to-day commerce.
So have things really changed that much? Well, yes and no. We’ve certainly moved well beyond the days of creating brochures online, with a contact form if you’re lucky. What we have now is a far greater understanding of how digital can engage with your target audience at a deeper level than ever before – with significant benefits to your business.
This isn’t about changing the basic principles of marketing , simply taking full advantage of the potential that digital media offers.
So here, in no particular order, are my 10 digital truths for interactive brand engagement.
For more information on Cogent Elliott, please contact Nicola Newall, Head of Sales and Marketing.
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Marketing the MG TF
MG TF production resumes in UK - a new marketing challenge
Will nostalgia drive a few customers to check this one out
http://wot.motortrend.com/6275496/auto-news/dont-c... 
MG UK Ltd.
When MG Rover went bust and was picked up by Nanjing Automotive for $100 million in 2005, the automaker made a lot of promises to its new ward, including keeping a primary base of production in the UK, while finishing some examples in Oklahoma for sale around the world.
Unfortunately when the company was bought by competitor SAIC most of these plans fizzled, and for a time it looked like MGs would only be sold in China. However SAIC continued to insist the cars would eventually return to Great Britain, and now they've kept their word -- production at the company's Longbridge factory has resumed, and the first new MG TF LE500s are starting to roll off the assembly line.
Editor's note... My first car was a second hand MG Magnette ZA- the poor man's Rolls Royce. So, like a lot of other enthusiasts I want to see MG firmly back in its rightful place in the UK. However the challenge is how to market the MG TF in a competitive market. Will they sell?
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Create your own photobook
http://yophoto.com/photo_book_pages/dust_jackets.a...
YophotoWith high quality digital printing and in house hand finishing skills, Yophoto can create bespoke presentation books for your company that will impress any audience around the world.
Yophoto Case Studies.
These high quality presentation books can be tailored to suit any style, design and finish and can be produced within a very reasonable budget.
Yophoto will complete a print run of 10 books and deliver them to your office within five working days. If you are after an extended service and would like to bounce creative ideas off them, do not hesitate to drop them a line on enquiries@yophoto.co.uk. Go create...
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The possibility of Google as an estate agent?
1000heads looks at the possibility of Google as an estate agent
It could become a holy trinity of cash for the interweb giant
http://www.brandvocal.com/1000heads/2008/07/google...
1000heads blog pondered this possibility recently... Gigaom’s Alistair Croll has written a post on Google’s Lively, and in doing so offers a intriguing proposition – the possibility of Google as an estate agent.
Although Lively, as Alistair points out, enters a market that is seemingly flooded leaving its only real differential being that it’s a Google baby, there are possibilities. Especially when the Google well studded stable is considered.
1000heads is a confirmed supplier at The Marketing Forum in September.
Join them - call Louise Henry today 0208 487 2242.
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"I want to see commercial flights make a beautiful swing around the moon"
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New Aussie viral
http://www.youtube.com/watch?v=pFxHflpdGng
Putting a few dozen models in skimpy underwear and having them play a giant game of patty cake is the kind of genius advertising strategy that could sell just about anything.
But here's the weird part—this ad is actually selling skimpy women's underwear! It's so crazy that it just might work!
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We7 and the future of free music downloads
http://www.we7.com/
We7 and the future of free music downloads Steve Purdham, CEO www.we7.com told theMarketingblog....
“Better educating Internet users is a significant and necessary step in the tough and long battle against illegal downloading.
What’s exciting is that it represents real communion of thoughts and actions between important parties for the first time. ISPs, record labels, marketers, artists and sites like us are starting to work more together to educate consumers about why and where to legally, freely and safely download.
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